The team at Tendril were tasked with a visual exploration through 25 years of innovation made through the Dell Latitude laptop, from its conception in 1994 to present day. We constructed a world built entirely from Dell Latitude laptops where we explore and reveal key models and features from the Latitude archives.​​​​​​​

Below is some of the r&d and design process as we explored the possible materials, design elements, compositions and set designs as well as stills of the individual tableau's from the final film are at the bottom.

Process - Material Exploration

Process - Design Exploration

Process - Set Design

Final - Stills from the film


Client: Dell
Agency:Psyop / Blacklist
Agency Producer:Scott Thomas

Production Company:Tendril
Creative Director:Alex Torres
Director: Joey Recoskie
Executive Producer:Ashley Monaghan

Producer:Brittany Sheahan
Design:Joey Recokie, Samuel Bohn, Mauro Borba
Modelling:Flavio Diniz, Tyrel Scott, Ben Pilgrim & Christian Hecht
3D Animation:Joey Recokie, Samuel Bohn, Mauro Borba & Jeff Briant
Lighting and Render:Jeff Briant, Samuel Bohn, Joey Recoskie, Brad Husband
Compositors:Brad Husband

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