Collaborating closely with Hublot, Tendril was tasked with creating a launch film and visual assets for the Big Bang Integral Tourbillon Full Sapphire limited series watch. It is a visual celebration of the highly technical 10-year development process behind the timepiece, which has a case and bracelet made entirely from sapphire.
The team at Hublot are true masters of material chemistry, engineering and aesthetics. With this film our goal was to capture the story of how these wearable works of art come into being. We begin with particles of Aluminum oxide that transition into molten flows of translucent liquid. The metal cools and solidifies into synthetic Sapphire crystal, which is then painstakingly shaped into hundreds of precise parts. Suspended within this impenetrable crystalline shell, we see the skeletal beating heart of the tourbillon. An elegant and precise orchestra of synchronized movements, refracted through varying layers of light and transparency.