Cash App | Comforts
Cash App R&D
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/d09539a4-7a0f-4c14-a921-b25259744fb9_rw_3840.png?h=7ec71bff6443669b0ba5817e628e337a)
Working with the incredible people at Cash App we were tasked with establishing a unique visual for the 2022/23 tax season.
The goal was to showcase Cash App Taxes as an easy to use method of doing your taxes while creating a sense of trust and connection to an immersive world of surreal comforts. In other words, make tax filing look and feel comfortable af!
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/288c1b76-62ea-473c-baf2-c95ef112679f_rw_1200.png?h=837d86d0f60246704e13b485e76f53a0)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/a87c7144-a328-4795-be86-513c6f65a6db_rw_1200.png?h=ecea4e502a9f651c8ba66ad79828e0e6)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/126f653b-70d0-43b8-b7d9-56327fcc5f51_rw_1200.png?h=b2ceb69b11bb61c1334a0e2bfc95d3db)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/ce06e3d1-7e4e-4b03-9c19-69d2065230e7_rw_1200.png?h=3a7698414bfb8d6d92ed0280ca8f8c6c)
To kickoff our R&D we took a deep dive into a world of unrivaled comfort, gooey warm reassurance, and cozy sensations through a crafted palette of fluffy, foamy, puffy textural delights.
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/ea8476ec-2ec6-47b2-90ba-798ef4eb9e49_rw_1920.png?h=e10f7c9d489641fa8d1312a35fad475d)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/7e8c19f9-7318-4889-83b0-0b31bafe3ed1_rw_1920.png?h=6f93d132b3d480bea78eae05efb8fccc)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/8f949ae8-58b1-45f4-b431-018d2575782c_rw_1920.jpeg?h=7215369aaa9dc6185fa19433d7898940)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/b0dd2da6-fe86-4016-b97b-2683557b56f1_rw_1920.png?h=38fdb37c6122c8f104223899f480afed)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/42dfaa1a-7848-409e-a8a8-b1fbdc1855f8_rw_1920.png?h=233f7973dbb8ea68c72101973613985c)
Our next challenge was understanding the relationship between our comfort elements and the hero product.
By finding a balance between realism with surrealism we established an assorted style that brings unique qualities to each product value proposition through a spectrum of emotions, materials and comforts; an eclectic mix of character through exploration, quirky and familiar moments of delight and experimentation.
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/8fb9ac92-ba5a-40fe-9b8a-ef64030a5d68_rw_1920.png?h=1a8f993226bb9fbe88f380a6ecdc7032)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/9049fa11-fd2c-478f-9d65-36bea072c2bd_rw_1920.jpeg?h=fb6b20b4b6235e76b166171ccc5d089a)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/1a4a747c-6f55-49d1-baf7-dde659294c39_rw_1920.png?h=c84f765d3db8bdb85fb36431a8e428ea)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/073d41c4-74c2-4779-b686-b10f5253046d_rw_1920.png?h=4d5e70372f90bda7e04267329a3e38be)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/7ace926a-42e1-40d8-8f99-c50714d002ae_rw_1920.png?h=09c69689459a3a2a43d0f0761fd5b37e)
We created a design system alongside the hero visuals that maintained a consistency with the comfort-driven visual language we had established - a scalable and flexible icon set to be used throughout Cash App with versatility and style.
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/f14b7387-1530-48e5-8bbf-8e8a54a2efb6_rw_3840.png?h=025418d0b69077e86073ddd1ace53bdf)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/e200ad2a-20a8-42ba-8465-6919e3b0d73c_rw_3840.png?h=7ee6eaef6b32c93209f19e8854dc070d)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/23dd95d2-869f-47e4-a359-c12318353a70_rw_3840.png?h=96bc322909a98976487717aa90e0903c)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/d8540ff0-7da2-4979-bb27-9d20ed323d93_rw_3840.png?h=f8629f43f3d198ab2def873abf360ba5)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/afc1d660-daf4-49e2-bca2-4f5159b82593_rw_1200.png?h=41b520c11cb7b3bdf47758998f8943f7)
Credits
Client: Cash App
Creative Director - Content Studio Team: Sylvain Theyssens
Creative Production Lead - Brand & Marketing Experiences: Marquia Walton
Product Marketing: Rich Tucker
Creative Director: Alexandre Torres
Director: Joey Recoskie
Art Director: Sebastian Helene
Executive Producer: Ramona Gornik Lee
Producer: Niko Hook
Coordinator: Andrea Chan
3D Design: Joey Recoskie, Sebastian Helene, Leo Bortolussi, Luan Rossi, Andre Chaves, Peiter Hergert, Ferdi Kubin, Yeseong Kim
3D Animation: Ferdi Kubin, Joseph Recoskie, Sebastian Helene
Light + Render: Yeseong Kim, Joey Recoskie
Compositor: Corey Larson