Tendril: Brand Refresh
Brand Guidelines + Motion Design System

The Tendril Refresh. Tendril’s visual identity is a flexible system 
that can be quiet, conservative, bold, and expressive, 
depending on context and communication needs.

1/ Logotype

Meet the T-Dot

The t-dot is Tendril’s mark and most recognizable brand 
element.Created by design studio Worship, it suggests 
both a lower-case ‘t’ as well as a figurative emoji-like smile. 

2/ Brand Imagery

The three geometric forms of the T-dot provide the perfect
building blocks for a library of minimal, abstract 3D 
compositions that are a nod to Tendril’s expertise and roots 
in 3D design and animation.

3/ Typography

HK Grotesk is our primary typeface for marketing and social 
content. Public Sans is used for more corporate materials 
and business communications. 

4/ Iconography & Colour

Tendril has custom icons and colours that match the 
aesthetics of the identity. They can be used in a wide variety
of applications from social media and web, to presentations,
announcements and posters.

5/ Voice

We have an unwavering sense of purpose, and we want our
voice to encapsulate this– it’s how we send out a ‘pure signal.’


Visual Identity Team
Production Company: Tendril
Creative Director: Chris Bahry + Alexandre Torres
Brand Refresh Design: Worship, Rafa Cezar
Executive Producer: Ramona Gornik-Lee
Producer: Niko Hook
Guidelines + Toolkit: Rafa Cezar
Strategic Communications: Jill Wilkie
Content Strategy + Copywriting: Sierra Joseph

3D Assets Team 
Design: Rafa Cezar, Joseph Recoskie, Aiden Riekenbrauck, Rita Louro, Shannon Hoyne
2D Animation: Rafa Cezar
3D Animation: Joseph Recoskie, Samuel Bohn
Light+ Render: Brad Husband, Joseph Recoskie, Aiden Riekenbrauck
Compositing: Brad Husband, Astrid Cardenas

ID Animation Team 
Design + Animation
Joseph Recoskie, Samuel Bohn, Nidia Dias
Light+ Render
Brad Husband, Joseph Recoskie, Aiden Riekenbrauck


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