Tendril: Brand Refresh
Brand Guidelines + Motion Design System
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/d8480bef-dd29-4f88-8818-4ad928cea4a4_rw_1920.png?h=29fe6840072279511b1fb017e87ac471)
The Tendril Refresh. Tendril’s visual identity is a flexible system
that can be quiet, conservative, bold, and expressive,
depending on context and communication needs.
1/ Logotype
Meet the T-Dot
Meet the T-Dot
The t-dot is Tendril’s mark and most recognizable brand
element.Created by design studio Worship, it suggests
both a lower-case ‘t’ as well as a figurative emoji-like smile.
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/9f27ba92-bac4-4971-be3b-32a8a4a12c24_rw_1920.jpg?h=f483a1d21e351179deed6cb27cd03a75)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/16b30679-21d8-4929-a6e5-8916fd18bc19_rw_1200.gif?h=0ab131ae0872333418c00935b12a6cf0)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/05e19799-671a-488a-9126-258ddc2f6f96_rw_1920.png?h=403753acbf0d4a5d14bfab6dfe9c30ff)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/fc27d2f7-a464-4fbd-b6fb-b9349bde1f4e_rw_1920.png?h=e9bd709c2a6087a858707faa8dcf1023)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/2942c31e-4df5-4177-a1a3-8ff725cc4596_rw_1920.png?h=6c2b774986ad0a2711871887de704ccb)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/93cba49c-64d2-4a23-8a52-2e087e2f5286_rw_1920.jpg?h=9513a1b7b3c3cf39bc58578ba40c7f59)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/5f7820a7-4681-4d0f-bd75-dc6291f8f4cb_rw_1920.png?h=37d156756494b3ab4821cfab66d3ea49)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/ed98b7b2-3180-4a28-a0aa-6e643f5f15b1_rw_1200.gif?h=d200dc2aa1522df17d06ffe08d3d0fdc)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/8425e854-7865-4b04-9a56-700ec7538928_rw_600.gif?h=fef6fa9ee7f36a73fdffc800f897b61d)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/8c830c7c-4cbb-4156-aa91-2206644cd000_rw_600.gif?h=1bf353c49d5f843e41a34488f340e822)
2/ Brand Imagery
The three geometric forms of the T-dot provide the perfect
building blocks for a library of minimal, abstract 3D
compositions that are a nod to Tendril’s expertise and roots
in 3D design and animation.
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/13c09953-9844-40f7-83c9-76662c686137_rw_600.gif?h=a84ecf17efe44260dcc3e4aedcddd98e)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/2ae73210-5d90-4e89-9032-a7e8ad4cf8c6_rw_1200.gif?h=ab8474d66fb6fed148d9dd27929749d2)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/79310579-bb2b-4df4-b765-f214bfd26c5a_rw_600.gif?h=f645243fda73315d6444064a9566db4c)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/1a05735f-f957-46bc-ac96-c6f89c4cddbe_rw_1920.jpeg?h=0c6dc63cd83f00f8505e8915a10be811)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/8cdf87cc-67aa-41b7-a858-2fac47383d8b_rw_600.gif?h=7d334e5e8be5f1593cb9373bf878166c)
3/ Typography
HK Grotesk is our primary typeface for marketing and social
content. Public Sans is used for more corporate materials
and business communications.
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/cf918e17-fce7-4528-a4d7-27d996401510_rw_1920.gif?h=db4e2fedc8bbe979fde7a351fe17761d)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/2ca4b1cc-755c-4fda-9c29-dcac1491afd7_rw_600.gif?h=f665590b6c032fafb4452335ef973a60)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/87592e94-04b6-47b6-a6df-abb4ea112ae8_rw_600.gif?h=c535a31c9e945ba608c6d640a5a8350c)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/71293b51-5b49-4361-ad97-a8dcdc504cd1_rw_600.gif?h=acd8bf733b48b64612d5438f70c7ea20)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/ebad2668-662b-42fd-a63a-b5dbe28d071e_rw_1920.png?h=62725eb3eefe10672c6298906a558bb1)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/8d115fee-012e-4559-abec-7d81a28d7470_rw_1920.png?h=eea7136eb51fbe17fc5eeaee95d470f9)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/b8585483-220a-43bd-801f-27bbfd2e9f8b_rw_1920.png?h=0e1593faff218650c5d885e09d62d27f)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/6c8155ab-1750-4c58-85e3-10cce1ba8ce5_rw_1920.png?h=12ae935a03e0a11f7a4485642a666673)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/cb373d76-4695-4cb5-9ebb-c46bb30a17d8_rw_1920.png?h=83331d6244e7558b6c4ba7daf2babe75)
4/ Iconography & Colour
Tendril has custom icons and colours that match the
aesthetics of the identity. They can be used in a wide variety
of applications from social media and web, to presentations,
announcements and posters.
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/c6f1c136-9078-40d0-b5c1-b2cbab9cd9c6_rw_1920.jpg?h=b498775439366e2f466fa8bcd3579c6e)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/0a261656-3b8b-4986-a363-217f4c6878c1_rw_1920.gif?h=b6d76fdb6e7b6799e055ac311f12d9bc)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/e9d99136-ee36-4f4f-b89e-2ac98215162b_rw_1920.png?h=3e0f38294d6ecaa8e13b79490f26dff8)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/3d4f2d1e-a842-4913-b5a2-6c5ec0ac7fbf_rw_1200.png?h=fb08f57026e533fbf5fbe45a448bd7ee)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/6a55328a-b4e0-4f60-8d2b-65f6d505f18a_rw_600.gif?h=a94022f7b10779fe3245d78560ebcece)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/e97ac07e-8d52-4ef9-ba19-f4fd93dd5134_rw_600.gif?h=243b29bf161fe9fb12cb2f912a95728f)
5/ Voice
We have an unwavering sense of purpose, and we want our
voice to encapsulate this– it’s how we send out a ‘pure signal.’
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/4409f4e9-4425-44de-a5d1-f789218ca432_rw_1200.gif?h=e8fca7ee9877945d4d105d0e5dc411ba)
![](https://cdn.myportfolio.com/0e0fd073-df90-4bff-856a-29b1536ff042/2dc21636-22cc-4b6f-946e-117d06bf1d22_rw_1920.jpg?h=720c17ce19d277b683cc26874ed5f650)
Credits
Visual Identity Team
Production Company: Tendril
Creative Director: Chris Bahry + Alexandre Torres
Brand Refresh Design: Worship, Rafa Cezar
Executive Producer: Ramona Gornik-Lee
Producer: Niko Hook
Guidelines + Toolkit: Rafa Cezar
Strategic Communications: Jill Wilkie
Content Strategy + Copywriting: Sierra Joseph
3D Assets Team
Design: Rafa Cezar, Joseph Recoskie, Aiden Riekenbrauck, Rita Louro, Shannon Hoyne
2D Animation: Rafa Cezar
3D Animation: Joseph Recoskie, Samuel Bohn
Light+ Render: Brad Husband, Joseph Recoskie, Aiden Riekenbrauck
Compositing: Brad Husband, Astrid Cardenas
ID Animation Team
Design + Animation
Joseph Recoskie, Samuel Bohn, Nidia Dias
Light+ Render
Brad Husband, Joseph Recoskie, Aiden Riekenbrauck
Music
CYPHER